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PRIVACY POLICY

Last Updated: 1 January 2025
 

This Privacy Policy ("Policy") explains the information collection, use, and sharing practices of HKPMA Limited ("we," "us," and "our"). Unless otherwise stated, this Policy describes and governs the information collection, use, and sharing practices of HKPMA Limited with respect to your use of our website (www.hkpma.com.hk) and the services ("Services") we provide and/or host on our servers.


Before you use or submit any information through or in connection with the Services, please carefully review this Privacy Policy. By using any part of the Services, you understand that your information will be collected, used, and disclosed as outlined in this Privacy Policy.


If you do not agree to this privacy policy, please do not use our Services.

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Information We Collect

  1. Information from Ads

    • Contact Details and Professional Information: When you submit your information via lead generation forms or other marketing channels, we may collect your name, email address, phone number, school name, or job title. Depending on the form, we may also gather other details you voluntarily provide.

  2. Information from Our Website

    • Website Usage Data: We may collect information about how you use our website, such as pages viewed, links clicked, and the date and time of your visits.

  3. Information from Other Sources

    • We may receive additional information from third-party services or social media platforms when you engage with our brand on those channels, subject to your privacy settings and the policies of those platforms.

 

How We Use Your Information

  1. Provide and Improve Our Services

    • To respond to your inquiries and provide information on HKPMA’s educational tours.

    • To personalize content and improve user experience on our website and social media pages.

  2. Marketing and Communications

    • To send you promotional materials, newsletters, or updates about our upcoming tours, events, and services, in accordance with your communication preferences.

    • To create targeted LinkedIn or other social media ad campaigns based on the information you share.

  3. Analytics and Performance

    • To analyze site usage and marketing campaign performance, enabling us to optimize our strategies and user experience.

  4. Legal Compliance and Security

    • To comply with applicable laws, regulations, and industry standards.

    • To detect, prevent, or address fraud, security issues, and other harmful or illegal activities.

 

Legal Bases for Processing

  1. Depending on where you reside, we may process your personal data under one or more of the following legal bases:

    • Consent: You have given clear consent for us to process your personal data for a specific purpose.

    • Contractual Necessity: Processing is necessary for us to provide the services or information you request.

    • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, provided those interests are not overridden by your rights and freedoms.

    • Legal Obligation: We may need to process your information to comply with legal or regulatory requirements.

 

Data Sharing and Disclosure

  1. We may share your personal information in the following circumstances:

    • Service Providers: We engage trusted third-party service providers (e.g., email marketing platforms, analytics services) to help us operate and market our services. These providers only process information according to our instructions and are bound by contractual obligations to keep data confidential and secure.

    • Business Transfers: If HKPMA undergoes a merger, acquisition, or transfer of assets, your personal data may be transferred to the new entity, subject to confidentiality agreements and applicable law.

    • Legal Requirements: We may disclose information if required by law or when we believe it’s necessary to protect our rights, comply with legal proceedings, or ensure the safety of our users.

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Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. The retention period may vary based on contractual or legal requirements, the nature of the data, or your requests for deletion.

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Your Rights and Choices
Depending on your jurisdiction, you may have the right to:

  • Access and Update: Request access to and correct inaccurate personal information we hold about you.

  • Deletion: Request deletion of your personal information, subject to certain legal exceptions.

  • Objections and Restrictions: Object to or request the restriction of certain processing activities.

  • Withdraw Consent: If we process your data based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

 

Security Measures
We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures may include encryption, secure servers, and restricted access protocols.

 

Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post any revised policy on our website, and the “Last Updated” date at the top of this policy will indicate when the changes took effect.

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Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please reach out to us at:

HKPMA
Website: www.hkpma.com.hk
Email: hello@hkpma.com.hk

 

Disclaimer
This Privacy Policy is provided as a general informational document and is not a substitute for legal advice.

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